> The real problem is lack of incentives. The big corps do not care about e-mail. It doesn't make money and isn't easily controllable. You can't turn it into a

> The real problem is lack of incentives. The big corps do not care about e-mail. It doesn't make money and isn't easily controllable. You can't turn it into a walled garden and lock users in. So, it gets minimal attention, and only defensive measures are developed. Is this true? Even for consumer stuff, the only Google product besides search that seems widely popular is Gmail. For enterprise, Microsoft is pulling in billions from office products. Without digging into their statements I know from my own experience that enterprise email services constitute a core piece of this. For consumers, switching costs are low (mostly just inconvenient to go through all of your accounts) but not relative to the drawbacks of using corporate email providers which is zero unless you value your privacy.