True, Google could be so intertwined with "search" that they are unbeatable. To me, that just means MS (or any other competitor) will need to elevate rather th

True, Google could be so intertwined with "search" that they are unbeatable. To me, that just means MS (or any other competitor) will need to elevate rather than evolve our current incarnation of search. Create a new "google it", so to speak.