It's a cycle. 1) Someone builds a product 2) Feature creep 3) Next gen comes along and builds a simple variant with only critical features 4) Feature creep

It's a cycle. 1) Someone builds a product 2) Feature creep 3) Next gen comes along and builds a simple variant with only critical features 4) Feature creep 5) back to 3 It's human nature to want to 'improve' something. With software that invariably means more features. New managers/owners of any project usually arrive with a shopping list of improvements - because more features = happier customers right?