It seems possible that articles like this which help quantify the risk might do more to change behavior than the vague understanding that smoking, drinking, and

It seems possible that articles like this which help quantify the risk might do more to change behavior than the vague understanding that smoking, drinking, and being overweight are "bad for you". Many people will have had family or friends who developed cancer and if lucky, endured harrowing treatment and lived. Or did all that and didn't survive. Connecting those dots is a powerful motivator.