True this is essentially just saying "they could have diversified" but my main point is that they should have diversified into the up-and-coming field where the

True this is essentially just saying "they could have diversified" but my main point is that they should have diversified into the up-and-coming field where they could claim some expertise. Someone uses precise complicated chemical manufacturing processes that require a deep understanding of color science to produce the millions of sensors in phones, cars, cameras, doorbells, etc. And it's not Kodak.