3 ms·
I'm not sure it's really possible to meaningfully compete with Google, at least in the US search market. They're synonymous with search, as evidenced by the neo
by Tossrock 15y ago
I'm not sure it's really possible to meaningfully compete with Google, at least in the US search market. They're synonymous with search, as evidenced by the neologism "just google it". As much as Microsoft wishes it, no one actually says "just Bing it" if they aren't being paid to do so. The amount of mindshare Google has at this point seems insurmountable, no matter how many technically impressive tricks Microsoft can cook up.
- misterbwong 15y agoTrue, Google could be so intertwined with "search" that they are unbeatable. To me, that just means MS (or any other competitor) will need to elevate rather than evolve our current incarnation of search. Create a new "google it", so to speak.
- ChrisLTD 15y agoAs long as there continues to be very little cost for switching from Google, they will always be vulnerable to a competitor who does search significantly better, mindshare or not. The good thing for Google is that no one is providing a compelling case for switching. Bing and Google look like the same product and return similar results. So why should anyone switch?
- potatolicious 15y agoI also ask people if they have some "Kleenex", even though I don't think I've run into an actual box of Kleenex-brand tissues for a while now. The fact that Google is a household word doesn't mean their hold on the market can't be challenged.