I don't see it as the least bit reprehensible. See, I'm not one to care much about tracking and privacy like others are. Some people just hate any tracking at a

I don't see it as the least bit reprehensible. See, I'm not one to care much about tracking and privacy like others are. Some people just hate any tracking at all and want total privacy. I'm not them. At the same time though this does concern me. This mall thing really is innocent. They're trying to maximize profits and provide a better experience for the customers. Fine. Same with website Analytics. It gets scary when you think of the future implications of this. In an ideal world we would be okay with this kind of tracking and we'd be confident that they won't pry too far. But we don't live in that world. We're dealing with people who will see that they can get this innocent and totally legit data and then begin to push the limits to the point where people's privacy truly is being invaded. So this stuff is cool with me but I'm also prepared for something more sinister to come down the pipeline in the future.