The apple comment was merely tangential observation. My concern is people using "Simple" as an excuse to not deliver. Just like we use different dialogue for di

The apple comment was merely tangential observation. My concern is people using "Simple" as an excuse to not deliver. Just like we use different dialogue for different audiences we build software for particular audience. Gnome Shell is not Linux Users. Your interpretation of "Think Different" is nice but I don't think its what Apple was thinking. In fact it seems Think Different was stated as "there are other alternatives to the PC". Later on Apple reused the phrase to indicate that they are creative paradigm shifters and in the same league of some one who topples a regime when in a reality they are now the regime/status quo.