It's the same story: no matter if it's phone, TV, car, home, washing machine - it comes to product vs product. The core functionality is the most important, but

It's the same story: no matter if it's phone, TV, car, home, washing machine - it comes to product vs product. The core functionality is the most important, but all things around also matter. TVs are quite similar, so competition moved to the smart functions, phones become smartphones, etc.