I don’t think marketing departments have anything to do with it. I just think Tesla built the first commercially successful EVs and they happened to let softwar

I don’t think marketing departments have anything to do with it. I just think Tesla built the first commercially successful EVs and they happened to let software control as much as possible. Now everyone building EVs is mimicking their preference for software, because its simply better. Anything that can be done by software, instead of hardware, should be. Hardware is difficult to change. Software can be updated and upgraded without a mechanic or a visit to a service station.