The people who write articles like this, call it "why people make dumb decisions", and don't appear to understand this is a well understood area. It's written

The people who write articles like this, call it "why people make dumb decisions", and don't appear to understand this is a well understood area. It's written as though they stumbled across this esoteric idea written by some dude 100 years ago. There is a whole set of papers, Bernoulli is one of the guys who did research on it and there are a bunch more. There is a whole field, the ideas have been pulled together. It's introduced in any half decent microeconomics class. What's next? An article suggesting maybe we can predict how long it will take an apple to hit the ground? That some guy named Newtown penned a few useful ideas on it back in the day? And pretending "physics" isn't a field?