Brilliant! This makes a lot of sense. Interestingly, though, I see data as working in tandem with services (as the services are the ones that would be able to m

Brilliant! This makes a lot of sense. Interestingly, though, I see data as working in tandem with services (as the services are the ones that would be able to make use of the data) as opposed to the data commoditizing the services. I guess that's okay -- this theory is just a model, not immutable laws of physics :) EDIT: Okay, I just looked at those two companies, and I totally get it -- they commoditize the services by making the service free (which they can do because they're making money off the data they gather from the free users). Consider my mind blown.