In the day job, writing code, I have options to give things fun names, to add a touch of humour to the error messages and to add Easter Eggs. These are funny wh

In the day job, writing code, I have options to give things fun names, to add a touch of humour to the error messages and to add Easter Eggs. These are funny when everything works but if boss man is there and the website is down and the 503 page has my cocky joke then it is not going to be funny or clever. Due to the nature of either-you-are-with-us-or-against-us two-tribes conflict, public diplomacy has to be very Marmite. The Ukrainian side want to attract numerate people able to help them win the war. They don't care about what people outside their audience think because they get their news sources elsewhere. I would be surprised if this tweet was considered noteworthy by political commentators that are prone to use the last letter of the alphabet in red white and blue stripes.