I agree. People who will carry out this activity at a high professional level in creative agencies will have to deepen in the observation and study of language.

I agree. People who will carry out this activity at a high professional level in creative agencies will have to deepen in the observation and study of language. In addition to linguistic precision, the parameters involved in prompt composition, for a perfectly controlled artistic result, require technical knowledge, a sense of style and historical knowledge. The more related keywords involved in the composition, the greater the artist's control over the final result. Example: the prompt _A distant futuristic city full of tall buildings inside a huge transparent glass dome, In the middle of an arid desert full of big dunes, Sunbeams, Artstation, Dark sky full of stars with a bright sun, Massive scale, Fog, Very Detailed, Cinematic, Colorful_ is more sophisticated than just _A city full of tall buildings inside a huge transparent glass dome_ Note that the conceptual density, hence the quality, of the prompt depends heavily on the cultural and linguistic background of the person composing. In fact, a quality prompt is very similar to a movie scene described in a script/storyboard [by the way, there go the Production Designers, along with the concept artists, graphic designers, set designers, costume designers, lighting designers… ]. In an attempt to monetize the fruits of the new technology, Internet entrepreneurs will be forced by the invisible hand of the job market to delve deeper into language skills. It will be a benign side effect, I think, considering the current state of the Internet. Perhaps this will lead to a better articulation of ideas in the network environment. Just as YouTube influencers have a knack for dealing with the visual aspects of human interactions, aspiring prompt engineers will have to excel at sniffing out the nuances of human expression. They have great potential to be the new cool professionals of the digital economy, as were web designers, and later influencers — who, with the end of social networks, now tend to lose relevance. To differentiate themselves, prompt engineers will have to be avid readers and practitioners of semiotics/semiology. Umberto Eco and the structuralists may return to fashion. (*) I used a prompt by Simon Willison https://simonwillison.net/2022/Aug/29/stable-diffusion/ https://simonwillison.net/2022/Aug/29/stable-diffusion/