The comparison is between improving the product and traditional marketing. We found, over and over, that improving FogBugz (sometimes by adding new features, bu

The comparison is between improving the product and traditional marketing. We found, over and over, that improving FogBugz (sometimes by adding new features, but not always) was much better at increasing sales. Recently, that's begun to change somewhat, mostly due to patio11 coming around periodically to tell us everything we're doing poorly in our marketing.