I think they also buy these IPs for the cultural impact. With these massive brands like Star Wars/Marvel/Game of Thrones, people get a strong sense of FOMO bec

I think they also buy these IPs for the cultural impact. With these massive brands like Star Wars/Marvel/Game of Thrones, people get a strong sense of FOMO because they know everyone else will be talking about the new show or movie and they don't want to be the only one who hasn't seen it. These names are so big that they influence pop culture, and that's why media companies are paying huge sums for them.