> There really was genuine excitement at the prospect of an Apple phone. “Excitement” isn’t what we are talking about here though. I get excited about buying a

> There really was genuine excitement at the prospect of an Apple phone. “Excitement” isn’t what we are talking about here though. I get excited about buying a new car, but it doesn’t mean that new car is industry defining. > But it did seem at the time like Apple had the magic touch and anything they came up with would be revolutionary. Only for a subset of people though. Lots of people didn’t like Apple products much and used other products with similar features (sometimes more, sometimes less). What we are talking about here is technology (something tactile) and not peoples emotional state about said technology (subjective and personal). Also I was both a consumer and a software engineer both pre and post the iPhone too.