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I understand that Bezos spent a TON of money on this, but the way he’s forcing it is kinda crazy. The ads for it are EVERYWHERE. I was trying to check out at Wh

I understand that Bezos spent a TON of money on this, but the way he’s forcing it is kinda crazy. The ads for it are EVERYWHERE. I was trying to check out at Whole Foods yesterday and had to sit through a 5s ad for it when I opened the Amazon shopping app (just to get to the Prime member barcode). Deleting reviews to “guarantee” success is just sad.

selimthegrim 4y ago
Also on the side of Amazon delivery vans.
- dmix 4y ago
  And the Amazon boxes you get delivered have LOTR graphics on them
  - sprkwd 4y ago
    And the loading screens in Adobe products have LotR based graphics on them as well.
  - propogandist 4y ago
    with Amazon Prime raising rates routinely, they want customers to engage with Prime Video, which is really a loss leader that's meant to keep consumers renewing Prime membership. Amazon boxes is premium real estate and it costs them nothing to advertise. Its helping drive awareness, as you recalled the ad and specifically where you saw it, which is a strong signal for advertisers that want to infiltrate your mind.
lake_vincent 4y ago
The whole thing reeks of Bezos wanting to be cool. You can almost hear his desperate cries for approval through the poorly written, and poorly delivered, script. Honestly, just watch the first scene. It's hilariously soulless. (This is all my opinion. Others are entitled to feel differently)
doitLP 4y ago
While I agree with the sentiment, this isn’t “Bezos pushing it”. Look at any big movie franchise — this is just standard pre release merchandizing tie ins. You want to make a release like this “a cultural event”. The latest Jurassic Park was everywhere. They even partnered with Walmart and decorated the outside of their buildings with giant posters of dinosaurs. I’m also remembering one of the Pirates of the Caribbean films: posters, buses, soda drinks, commercials, and even the snack Pirates Booty we’re all for a limited time only covered in the film logo.
- Trasmatta 4y ago
  Jurassic Park never sent a push notification to my phone
  - doitLP 4y ago
    They would if they could!
  - dwild 4y ago
    It did on mine. I'm on Virgin+ and they do giveaway to their members, and movies are usually there. You could argue that this system it's meant to do marketing, but I'm pretty sure the Amazon shopping app is too.
deleted 4y ago
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selimthegrim 4y ago

Also on the side of Amazon delivery vans.

dmix 4y ago
And the Amazon boxes you get delivered have LOTR graphics on them
- sprkwd 4y ago
  And the loading screens in Adobe products have LotR based graphics on them as well.
- propogandist 4y ago
  with Amazon Prime raising rates routinely, they want customers to engage with Prime Video, which is really a loss leader that's meant to keep consumers renewing Prime membership. Amazon boxes is premium real estate and it costs them nothing to advertise. Its helping drive awareness, as you recalled the ad and specifically where you saw it, which is a strong signal for advertisers that want to infiltrate your mind.

lake_vincent 4y ago

The whole thing reeks of Bezos wanting to be cool. You can almost hear his desperate cries for approval through the poorly written, and poorly delivered, script. Honestly, just watch the first scene. It's hilariously soulless. (This is all my opinion. Others are entitled to feel differently)

doitLP 4y ago

While I agree with the sentiment, this isn’t “Bezos pushing it”. Look at any big movie franchise — this is just standard pre release merchandizing tie ins. You want to make a release like this “a cultural event”. The latest Jurassic Park was everywhere. They even partnered with Walmart and decorated the outside of their buildings with giant posters of dinosaurs. I’m also remembering one of the Pirates of the Caribbean films: posters, buses, soda drinks, commercials, and even the snack Pirates Booty we’re all for a limited time only covered in the film logo.

Trasmatta 4y ago
Jurassic Park never sent a push notification to my phone
- doitLP 4y ago
  They would if they could!
- dwild 4y ago
  It did on mine. I'm on Virgin+ and they do giveaway to their members, and movies are usually there. You could argue that this system it's meant to do marketing, but I'm pretty sure the Amazon shopping app is too.

deleted 4y ago

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