5 ms·
Why don't we start by trying to raise the quality and therefore effectiveness of ads on the Internet? A fundamental shift in how ads work and what they're tryin
by nicksergeant 15y ago
Why don't we start by trying to raise the quality and therefore effectiveness of ads on the Internet? A fundamental shift in how ads work and what they're trying to do needs to be done.
The ads you see on websites right now are remnants from the newspaper, nearly identical to their print counterparts.
Creating a "prettier ad network" or "other way to be profitable" is only patchwork. We need to completely rework the execution of "I have something to sell and I'd like to tell your readers / customers about it".
Solving this requires something larger.
- gergles 15y ago"Solving this" implies that there are users who like, value, and want advertising. I don't feel that there are that many people who do. The better thing to solve is "how can websites make money without ads"? How did TV networks stay on the air before commercial breaks? Maybe a similar model can be applied.
- nicksergeant 15y agoYes, exactly. I didn't intend to infer that we need to make users want advertising, we just need to find a way to fund things online and do it in a way that doesn't piss off users.
- superuser2 15y agoBig government, taxes, licenses required to own televisions. As unpopular as advertising is, that's even less likely to fly.
- gergles 15y agoWell, we still have 2/3 of those things in the US and 3/3 in many European countries. I was more alluding to the idea of "this website sponsored by ___" being inserted into the content in a tasteful, subdued way - kind of like how "Beat the Clock" was actually "Calgon's Beat the Clock".
- deleted 15y ago[deleted]
- deleted 15y ago[deleted]