I still don't see the problem here. They're a small, selective network, with relevant ads that don't need to be intrustive to add value. I think the author is

I still don't see the problem here. They're a small, selective network, with relevant ads that don't need to be intrustive to add value. I think the author is saying that more of these are part of the solution, as they can tune ads to the members of the network, based on actual feedback rather than engaging in a shouting match decided by 10-figure analytics.