My point wasn't so much that the law should be ridiculed as if something is to be ridiculed, it should probably be the law rather than the company. In practice

My point wasn't so much that the law should be ridiculed as if something is to be ridiculed, it should probably be the law rather than the company. In practice, I agree with you: I actually think trademark law is completely reasonable--it's just that the most reasonable course of action involves companies doing things which can appear silly. And when people see companies doing silly things, they almost inevitably want to ridicule them, usually with good reason.