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Why? Is it because The Deck is selective? Because if that's the reason then there you have a problem to be fixed by another startup. Bloggers of the world, unit
by iaskwhy 15y ago
Why? Is it because The Deck is selective? Because if that's the reason then there you have a problem to be fixed by another startup. Bloggers of the world, unite?
(I know there are already a couple of offerings and people working on new ad networks.)
- citricsquid 15y agoThat is exactly why it can't be considered a good option and why it is "bad" for the wider internet. The Deck being selective is saying "we know adverts suck, so if you're actually good you can be in our super neat actually good system!" so instead of solving the problem of bad adverts, they're just ignoring it and saying that the sites they like can be in their small network that doesn't have the problem. Their entire network does ~100m monthly impressions, that's nothing.
- efsavage 15y agoI still don't see the problem here. They're a small, selective network, with relevant ads that don't need to be intrustive to add value. I think the author is saying that more of these are part of the solution, as they can tune ads to the members of the network, based on actual feedback rather than engaging in a shouting match decided by 10-figure analytics.
- absconditus 15y agoIs your concern that the millions of sites with bad content will not have many options?
- drumdance 15y agoNo, it's that thousands of sites with good content will only have crappy options.
- dasil003 15y agoAds are a race to the bottom though. The Deck recognized that exclusivity is the only way to create an oasis, and I'd rather have that oasis than have nothing at all. To effect wider change what's necessary is for users to start to value content and be willing to pay for it. If the major pubs could make money from the readers than they would be inclined to improve their experience. However, mass-market readers have never really been willing to pay the full cost of quality content, so don't hold your breath.
- prawn 15y agoAnd there's not much stopping others creating their own versions of The Deck, especially around niche areas. I'm surprised more people haven't done this, or even created some sort of simple and reliable engine that allowed people to do it easily.