I work for a company that deals mainly in brand identity and believe me, these guidelines are not obscure compared to some of the guidelines we have to follow w

I work for a company that deals mainly in brand identity and believe me, these guidelines are not obscure compared to some of the guidelines we have to follow when doing artwork. Although you could argue that people using the term "photoshopped" has actually increased Adobes revenue over the years due to the exposure they are only trying to protect the brand they have built. There have been a few cases of this over the years, some other comments cover one of them, "Google it", "I have just bought a Hoover (instead of vacuum)". Photoshopped gets used as a generic term but I think Adobe should be embracing this slang usage as they are part of a collective where their branding has become so important that it has replaced the original term. Adobe won't see it this way though obviously. I do take brand identity seriously but I couldn't begin to imagine having a conversation with someone where I would say, "Have you used Adobe Photoshop software to edit that image".