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Amazon.com is likely the most a/b tested piece of software on the planet. It is ugly and clunky because that's what _works_ - same with Alibaba and Yahoo JP.
by throwayyy479087 4y ago
Amazon.com is likely the most a/b tested piece of software on the planet. It is ugly and clunky because that's what _works_ - same with Alibaba and Yahoo JP.
- ikrenji 4y agoi read somewhere that bezos personally controls the look and feel of amazon and thats why it looks like that. some amazon UX/UI director even quit over it
- thomasjudge 4y agoProbably not so much anymore..
- abvdj2 4y agoThat is not true, some parts might be clunky because that works, but there's also many parts that are clunky simply because it's hard to make a change without breaking anything. But amazon doesn't care due to their strong position in the market and because AWS is their cash-cow anyways.
- robertlagrant 4y agoIt's ugly and clunky because a) Jeff used to guard it fiercely, b) because a/b testing is not guaranteed to get the best results, and c) you might just be on the "ugly" a/b test.
- okyanusoz 4y agoThey could make the UI better if they wanted to, but they don't, because of reliability. For most enterprises, if it works, don't touch it.
- the_cat_kittles 4y agoits not what works, its whats good enough, or not bad enough to cause an obvious problem. well maybe thats what you mean by "works" i dunno
- hk__2 4y ago> Amazon.com is likely the most a/b tested piece of software on the planet. It is ugly and clunky because that's what _works_ - same with Alibaba and Yahoo JP. This was on the HN frontpage yesterday: "Be good-argument-driven, not data-driven" https://news.ycombinator.com/item?id=32651763 https://news.ycombinator.com/item?id=32651763 I’ve seen countless bad decisions being taken because the A/B test was badly done. You can’t assume that some decision was good JUST because they A/B-tested it.
- franczesko 4y ago"It is ugly and clunky because that's what _works_" It's a legacy code nightmare, but customers are used to it and this is #1 reason why it will not be changed anytime soon.
- lupire 4y agoIt's been ugly forever, and there have been several wholesale rewrites (C++ -> Perl -> Java, and JavaScript and whatever is in native apps)
- avgDev 4y agoAmazon ios app is pretty trash. I keep getting blank white screens, it has been this way for months. https://www.reddit.com/r/ios/comments/tto68z/anyone_else_getting_a_blank_white_screen_on_the/ https://www.reddit.com/r/ios/comments/tto68z/anyone_else_get...