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I don't think most influencers are leaders. They're attractive conduits for corporate product placements. In fact you have to be quite careful as an influencer

I don't think most influencers are leaders. They're attractive conduits for corporate product placements. In fact you have to be quite careful as an influencer not to offend your base or get cancelled - I think they tend to be quite conservative and reserved with respect to risks.

R0b0t1 4y ago
You're right however what he is saying I suspect is more about the perception of leading as opposed to actually leading.