"Buy Now" takes me to a big page full of text rather than to stuff I can buy! And when I scroll down (without reading anything of course) I see a price of $19.9

"Buy Now" takes me to a big page full of text rather than to stuff I can buy! And when I scroll down (without reading anything of course) I see a price of $19.99 which I assume is a subscription price so I leave your site never to return... I'll bet that's how it's going for quite a few of your potential customers.