iOS users, at least many of the early adopters, were used to spending money in the iTunes store on music. It was an easy leap for them to go from spending 99 ce

iOS users, at least many of the early adopters, were used to spending money in the iTunes store on music. It was an easy leap for them to go from spending 99 cents for a song to 99 cents on an app. There are iTunes gift cards in almost every retail outlet so you don't even need a credit card. Nobody's mentioning Windows Phone. I know it's a small market share, but with most owners being Microsoft techies and less competition, it could be a more profitable platform than Android.