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Instagram is owned by influencers while TikTok is extremely successful at making emerge videos from random people that have captured insanely interesting moment

• whywhywhywhy 4y ago
  >Instagram won't let the spotlight go from influencers to the common people. Think this is one of the fundamental differences, Tiktok feel more like a level playing field and it also feels like the system actually goes out of it's way to find you an audience. It's my understanding (correct me if I'm wrong) that Tiktok almost creates invisible "Subreddits" for topics it identifies then pushes all content it detects as that topic to everyone in the group. All invisible to the end user. While tiktok helps you find an audience for your content, IG almost punishes you because you don't have one, then punishes you more if you don't do the right algorithm dance.