not actually a "law" -- more of an F.T.C. regulation "The Guides are administrative interpretations of the law intended to help advertisers comply with the Fed

not actually a "law" -- more of an F.T.C. regulation "The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves." -- http://www.ftc.gov/opa/2009/10/endortest.shtm http://www.ftc.gov/opa/2009/10/endortest.shtm