I'm glad it's not just me that gets wound up by that. I wonder if it's getting confused (rather ironically!) with semiotics. Saying that it's just a matter of

I'm glad it's not just me that gets wound up by that. I wonder if it's getting confused (rather ironically!) with semiotics. Saying that it's just a matter of the words used in the argument seems closer to the mark. Or, maybe, they think it's a fancy way to say "matter of opinion".