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One negative effect of scaling I’ve noticed is that mature social networks (eg Instagram) seem harder to break into. Only established influencer content is surf
by aqme28 4y ago
One negative effect of scaling I’ve noticed is that mature social networks (eg Instagram) seem harder to break into. Only established influencer content is surfaced so a new creator has trouble.
TikTok seems much better at promoting newer creators, possibly because it doesn’t have as many large existing creators. This means all the new talent goes there, and then the established talent eventually follows.
- 8ytecoder 4y agoTikTok nailed that. It’s well established now but back when it was still growing and sort of small, creators who were on both Instagram and TikTok praised TikTok for how easy it was to break in (with good content and not merely follower count).