TikTok has such a content and data advantage. More viewers, more creators, more content. Feels like it’ll be very hard for Meta, YouTube or any competitor to co

TikTok has such a content and data advantage. More viewers, more creators, more content. Feels like it’ll be very hard for Meta, YouTube or any competitor to come back without coming up with a hugely superior recommendation algorithm, and TikTok’s feels hard to beat, or some kind of improved creation tools that give it a content library advantage. And TikTok just has the momentum, the cool factor. Instagram did too when the idea of having a high quality networked camera and fun filters with you all the time was revolutionary, and Instagram was the way to take advantage of it. Now that phone power, storage space, network bandwidth, and good editing software have made watchable short video easy to shoot, TikTok is that platform.