There's two main groups of people. Cable manufacturers and device manufacturers. Cables are commodity and most of the value is consumed by retail. Manufacturers

There's two main groups of people. Cable manufacturers and device manufacturers. Cables are commodity and most of the value is consumed by retail. Manufacturers compete against each other by tiny optimizations and huge scale. Unless there's someone on the retail side who can actively sell more expensive cables despite consumers having very little ability to distinguish them, the factories will cost optimize to death and beyond. On the device side, the ability to get those few percent extra profitability is the difference between a failed product and a successful one to higher ups. If you give a TPM the option to choose between $0.05 off the BOM and theoretical improvement to reliability, they'll choose the former almost every time. I remember one product launch that turned into a disaster because it had been cost optimized so hard that the circuit would go slightly out of spec under physical strain and it turned into a yelling match over the few cents of additional plastic in the housing to mitigate the issue.