Separately, I don't think this ad is targeted at existing Apple customers. I think it is targeted at people deciding whether or not to "go Apple". The ad's mess

Separately, I don't think this ad is targeted at existing Apple customers. I think it is targeted at people deciding whether or not to "go Apple". The ad's message is don't because then you'll be a lemming (and can't get a bigger screen, 4G, etc.).