It depends what companies we're talking about. Most of these companies are not internet services, they're so big that they're logistics companies - manufacturin

It depends what companies we're talking about. Most of these companies are not internet services, they're so big that they're logistics companies - manufacturing, shipping, receiving, legal, human resources, etc etc etc. The internet is the conduit and plays a role in their marketing and sales, but there is absolutely no economic incentive for companies to share the data or consumers to move to an inferior product. This stickiness means consumers will purchase from those companies because of influences imposed by their data-moat (better price and product) If you say that decentralization is the solution, I'd retort "what are you even planning on decentralizing?", because most of their logistics isn't on "the internet", it's on the dark web