If you go to their site and select a region, it looks like prices are the prices for that region in the local currency. It’s a little bit more expensive to buy

If you go to their site and select a region, it looks like prices are the prices for that region in the local currency. It’s a little bit more expensive to buy a laptop in Australia (starting price on DIY 12th gen is ~$870 USD vs ~$820 in the US, but that’s seems reasonable given tremendous currency fluctuations lately, plus added cost of servicing a smaller market.