… however, the market decided years ago it didn't want to support a multitude of choices, when all other viable options went belly-up, or currently fail to get

… however, the market decided years ago it didn't want to support a multitude of choices, when all other viable options went belly-up, or currently fail to get traction … or, to be fair, can't compete with the giant marketing machines of the remaining parties. It's just that most people don't care that much.