> Market some relatively common item to an out-group of individuals at stupid markup based off brand recognition alone and reap the rewards. Yes, but is that r

> Market some relatively common item to an out-group of individuals at stupid markup based off brand recognition alone and reap the rewards. Yes, but is that really so bad? I mean you can get cheaper T-Shirts with better quality than the ones at the merch stand at concerts. People don’t buy them because they are under some delusion that their great value for price. They buy them to support the creators, and to be able to show and talk about their support of the creator to others.