Costco also has parallels with Craigslist: 1) Wall Street can't understand why they don't "maximize revenue" by raising prices. 2) They are determined to neve

Costco also has parallels with Craigslist: 1) Wall Street can't understand why they don't "maximize revenue" by raising prices. 2) They are determined to never allow another company to come in under them and beat their prices. Both companies stay focused on their customers and the long-term, rather than their critics and the short-term.