Apple is going to continue to use PC to mean non-mac until PC actually means PC for the average person. That's an entirely normal marketing move. "A car is jus

Apple is going to continue to use PC to mean non-mac until PC actually means PC for the average person. That's an entirely normal marketing move. "A car is just a car, but a Cadillac is a luxury vehicle." Same thing, positioning everything else as being "just" a PC, while suggesting that a Mac is special. Which it is, really. To anyone outside of our little echo chamber here, a Mac is entirely unlike a PC, and it has nothing to do with Apple's ads. At work they are given a "PC," and it is different from the iMac they see in my children's playroom in almost every way that counts to them.