He did not say that most music was pirated. He said that most music was not bought on iTunes. iTunes supported ripping music from CDs. Their early marketing

He did not say that most music was pirated. He said that most music was not bought on iTunes. iTunes supported ripping music from CDs. Their early marketing was “Rip, Mix, Burn”. Most people had a large CD collection. His exact words on his “Thoughts on Music” letter were. https://macdailynews.com/2007/02/06/apple_ceo_steve_jobs_posts_rare_open_letter_thoughts_on_music/ https://macdailynews.com/2007/02/06/apple_ceo_steve_jobs_pos... > Today’s most popular iPod holds 1000 songs, and research tells us that the average iPod is nearly full. This means that only 22 out of 1000 songs, or under 3% of the music on the average iPod, is purchased from the iTunes store and protected with a DRM. The remaining 97% of the music is unprotected