The intent seems to plug the hole in COPPA, where a service could pretend they are not marketed at children and avoid all the requirements, even though they kno

The intent seems to plug the hole in COPPA, where a service could pretend they are not marketed at children and avoid all the requirements, even though they know a lot of children (or even a majority of children) use their service. For example, social media platforms. Now you need to take steps if "A significant amount of the audience [...] is determined, based on internal company research, to be children." I don't see anything about requiring every site to check if every visitor might be a child and keeping that personal information for compliance. I don't know where this rhetoric comes from.