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>I'd say their attempt is more akin to Snap-on with how much energy they seemed to focus on ergonomics and UX, especially the ratcheting mechanism. Snap On bui

>I'd say their attempt is more akin to Snap-on with how much energy they seemed to focus on ergonomics and UX, especially the ratcheting mechanism. Snap On builds "fine" tools and sells them for premium prices because their brand has a lot of mind share among the customers. Kitchenaid does the same thing. These people don't a long established brand to power their money printer so they instead turn to marketing. If you want to market an expensive screwdriver to the kind of people who buy them hyping up the manufacturing process is a great way to go about it.

tmh88j 4y ago
They worked with Megapro to develop it, a reputable brand. I haven't used it, but denying potential quality solely because they don't have brand recognition in that space is an unconvincing argument.
Theodores 4y ago
My first job as a cycle mechanic was great because we had Snap On for everything and the Snap On van would pop by regularly to keep us with everything needed. We actually sold fancy bike tools including Park, which is the allegedly professional brand in cycling. I enjoyed the flex of being able to work extremely fast with those extremely shiny tools. Hence, for irrational reasons I see Snap On as a premium brand to not be questioned, even if all evidence is contrary. Intel is like that for me, I have heard AMD are better but I cling onto this notion that Intel are always better for floating point and, even though I have no evidence of that, my mind is made up. I will take that Intel CPU and I don't care if it is slower, takes twice the electricity and costs more. With Snap On I do not know how well their business was able to pivot to the web where you can get whatever tool you want from the jungle store, next day. The Snap On van brought excellence to our door with every specialist tool you could wish for. Price didn't matter because you would need to drive hours to find a stockist of lesser brands. My personal favourite screwdriver to 'flex' is my Silicon Graphics screwdriver. We have bonded and I am not going to upgrade to some YouTuber's screwdriver.
xenadu02 4y ago
Snap On is selling more than just a brand: 1. They will outfit your new shop on a payment plan (or at least they did at one time), allowing a new mechanic to get started with a full set of tools for not much money. 2. Their reps come to you with a big truck loaded with common replacement tools and calibration machines. How many people ever read the fine print that says their torque wrench requires calibration every six months, let alone bother to do so? Kitchenaid stand mixers are selling the fact that they're a classic heavily built design not cheap thin plastic and they're still built in the USA. Not everyone wants to buy the cheapest $5 widget available and I'm glad the market is able to serve different types of customers. Obviously that can be taken to an extreme (the entire audiophile market for example) but finding product-market fit and serving a specific set of customers shouldn't be demeaned as just "branding".

tmh88j 4y ago

They worked with Megapro to develop it, a reputable brand. I haven't used it, but denying potential quality solely because they don't have brand recognition in that space is an unconvincing argument.

Theodores 4y ago

My first job as a cycle mechanic was great because we had Snap On for everything and the Snap On van would pop by regularly to keep us with everything needed. We actually sold fancy bike tools including Park, which is the allegedly professional brand in cycling. I enjoyed the flex of being able to work extremely fast with those extremely shiny tools. Hence, for irrational reasons I see Snap On as a premium brand to not be questioned, even if all evidence is contrary. Intel is like that for me, I have heard AMD are better but I cling onto this notion that Intel are always better for floating point and, even though I have no evidence of that, my mind is made up. I will take that Intel CPU and I don't care if it is slower, takes twice the electricity and costs more. With Snap On I do not know how well their business was able to pivot to the web where you can get whatever tool you want from the jungle store, next day. The Snap On van brought excellence to our door with every specialist tool you could wish for. Price didn't matter because you would need to drive hours to find a stockist of lesser brands. My personal favourite screwdriver to 'flex' is my Silicon Graphics screwdriver. We have bonded and I am not going to upgrade to some YouTuber's screwdriver.

xenadu02 4y ago

Snap On is selling more than just a brand: 1. They will outfit your new shop on a payment plan (or at least they did at one time), allowing a new mechanic to get started with a full set of tools for not much money. 2. Their reps come to you with a big truck loaded with common replacement tools and calibration machines. How many people ever read the fine print that says their torque wrench requires calibration every six months, let alone bother to do so? Kitchenaid stand mixers are selling the fact that they're a classic heavily built design not cheap thin plastic and they're still built in the USA. Not everyone wants to buy the cheapest $5 widget available and I'm glad the market is able to serve different types of customers. Obviously that can be taken to an extreme (the entire audiophile market for example) but finding product-market fit and serving a specific set of customers shouldn't be demeaned as just "branding".