I love Costco. For me, the best quote of the article was this: "The traditional retailer will say: 'I'm selling this for $10. I wonder whether I can get $10.5

I love Costco. For me, the best quote of the article was this: "The traditional retailer will say: 'I'm selling this for $10. I wonder whether I can get $10.50 or $11.' We say: 'We're selling it for $9. How do we get it down to $8?'"