I think you are misunderstanding their point. They want to ask for more than what they expect to get, because the "reasonable outcome" will be seen as somewhere

I think you are misunderstanding their point. They want to ask for more than what they expect to get, because the "reasonable outcome" will be seen as somewhere between what ARM is asking for and what Qualcomm is asking for. https://en.m.wikipedia.org/wiki/Anchoring_(cognitive_bias) https://en.m.wikipedia.org/wiki/Anchoring_(cognitive_bias)