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That's your opinion. Who do you think loses out in a situation like that? The ad network is getting paid regardless, the adtech company (DSP, etc) will pretend
by mpeg 4y ago
That's your opinion. Who do you think loses out in a situation like that? The ad network is getting paid regardless, the adtech company (DSP, etc) will pretend nothing is wrong unless their client has hard proof and the client (probably a company you buy things every day from) was simply trying to promote a new product and will assume performance was just off.
Ultimately it is their customer that pays for all this by continuing to buy their products and use ad-powered platforms.