One of the main ones is "the recipient will see my email and read it" The truth is, I hope we all know, that the email is in a large pool of other stuff, it's

One of the main ones is "the recipient will see my email and read it" The truth is, I hope we all know, that the email is in a large pool of other stuff, it's like trying to find the right person at a football match! It becomes hard then to draw attention to something important when everyone else thinks their email is more important than yours.