I think, as with all marketing, it's good to monitor value-for-money and to figure out what style of marketing works best for your product. So yeah, I think hyp

I think, as with all marketing, it's good to monitor value-for-money and to figure out what style of marketing works best for your product. So yeah, I think hyper-focused is good, but more general is good as well. As to which one works best, and whether A will deliver more than B - well that unfortunately has been the holy grail marketeers have been searching for forever. Ultimately some things are really hard to measure, and sometimes it's hard to know if something else would be better.