It's the salary bump. Devs are being treated like customers for car insurance (in the UK). When a customer signs up they get a good deal, then as they remain lo

It's the salary bump. Devs are being treated like customers for car insurance (in the UK). When a customer signs up they get a good deal, then as they remain loyal the deal slowly gets worse. People who change every year or two do the best. I've heard that this is now changing. Whatever reason the insurance companies have stumbled upon to make this change needs to be communicator to those hiring devs.