> While our competitors are still sucking their thumbs trying to make the design perfect, we’ve already gone through five rounds of testing. By the time our riv

> While our competitors are still sucking their thumbs trying to make the design perfect, we’ve already gone through five rounds of testing. By the time our rivals are ready to begin development, we are on version No. 10. It gets back to planning versus acting. We act from day one; others plan how to plan—for months. In practice, the case of builders get spaghetti that no one wants to work with later.